The prominence of SEO is receiving massive importance in this age of digitalization as enterprises are focusing on milking the SEO process for their businesses strategies. Why? The phenomenon really pays off. Let’s make attempt to comprehend this phenomenon. SEO can be defined as a technology, technique to optimize the ranking of a website/ web page on the search engines (Google, Yahoo, MSN). The better the ranking of your website/ webpage, better it will be for your business. As per the experts from the domain, websites/ web pages with higher rank attracts more visitors as it’s a human tendency to bank on the first come first serve philosophy.