The requirement of content varies from enterprise to enterprise. Some require content to impact the sale, while for some it’s to optimize the brand, name. Those days are gone when you can keep the laidback attitude for content. You just can’t simply delegate the content assignment to anybody. Considering the significance of the content, more and more companies are hiring resources specialized in developing content matching customers’ strategic requirements, be it for fetching new clients or enhancing the brand of the organization.
With content domain receiving prominence, companies are coming up with specific department too. Resources specializing in content development, writing and editorial among others are very much in demand these days. These are the resources tailor-made for the job.