The PPC based advertising is a pivotal, effective medium of advertising products and services. Powered by PPC, enterprise can find themselves in the top list of search engines. This array of digital marketing is highly effective, reliable, and feasible. Why? The customer or advertiser only shells out money when the user clicks on their ad/s and visit their websites. While searching, browsing on search engines, websites, you can easily notice such ad/s. The similar campaign can be easily noticed on Blogs, social media network like Facebook, Linkedin, Twitter, Youtube among others.