The digital revolution has been instrumental in compelling the PR experts to redefine their PR strategy. Enterprise are streamlining their PR in order to keep in sync with the ever changing market dynamics. Since the evolution of the digital world, the traditional PR has gone for a massive change. The significant corporate domain is no more just related to developing relations with the media outlet and releasing the press releases.
Digital PR blends traditional PR with the business centric social media and content marketing. That leads in the augmentation of web presence, in turn brand. Now, companies don’t have to run around media outlets for spreading their brand, developing positive PR or reactive PR. Simply from their office, now companies can.