In this era of cut throat competition, brand development and management plays a pivotal role in defining the progress of the enterprise. Interestingly, the phenomenon pays off. Why? Regardless of your domain of business and geography, the market is flooded with extreme competition. Enterprises can’t remain laidback to be in business. For them, in order to surmount business challenges, brand development and management is significant. Only through credible brand, businesses can beat the heat of competition. Otherwise, you will lose the battle with the competitors. Brand comprises a set of features identified with your brand, including name, logo, corporate tag line and product/ services’ identity among others.